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Flickr: Under Utilized or Not Worth the Effort?

Photo-blogging? Commentary on early design ideas? Photo scavenger hunts? I couldn’t find any theatres using Flickr for any of these purposes. Maybe theatre audiences wouldn’t be interested. Maybe...

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Theatre & Social Media in 2009

A look at where non profit regional theatres stand in the world of social media in 2009. The final research report to accompany my Social Media Strategy Recommendations for Yale Repertory Theatre. The...

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Theatre & Social Media: TCG 2010

The Theatre Communications Group 2010 National Conference wrapped up last night. I heard word it was the largest in the conference’s history, clocking in at just under 1,000 attendees. A sizable chunk...

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A Social Media Measurement Plan

Measuring social media is hard. It’s easy to be overwhelmed by minutia, there’s yet to be a measurement site that even comes close to adequately tracking people & content across social media...

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